Want to be a leader in the pharmaceutical market?

We offer strategic advice in marketing, sales and business as a whole

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What we do

Strategic Consulting

We look at the business as a whole using years of experience. We will see the opportunities for your business and eliminate the risks. We carry out projects beginning from the analysis of the situation, by recommending strategies, ending with execution guidelines. We have the knowledge and experience - we look more widely at the company, which combined with your knowledge of the strengths and weaknesses gives excellent results.

Sales / Distribution

Pharmacies, pharmacy networks, buying groups, wholesalers, are the area in which we feel great. We have been working with Sales Departments for years - we know their capabilities and the daily toil of work. We regularly have contact with customers, we know their strengths, weaknesses and best practices. Any question related to the distribution channel for us is a challenge and a possibility of effective assistance.

Trainings / Workshops

If you are looking for the highest quality of education in the field of marketing/trade marketing and sales - you are welcome to cooperate with us. We carry out projects that we match to the situation and the client's expectations. We use modern, innovative working methods by which we develop skills, look for solutions for difficult business situations or supplement teams' knowledge. We have a wide range of coaches - practitioners and specialists with the proven success in the areas they deal with.

Pharmaceutical Law

Most of our work is embedded in an environment of extremely restrictive regulations. In order to ensure you with a comprehensive service, we joined forces with the Law Firm JONAK, which guarantees the highest quality legal services for the pharmaceutical law. Our joint efforts enable the client to obtain the finished product, safe within the context of the regulations and practices. Working together we limit the duration of the project and facilitate customers work. The firm is a member of the International Business Law Consortium.

Marketing: Rx / OTC / Supplements / Dermocosmetics

Dozens created by us strategies and tactics within the 4P and the analysis of hundreds of cases from Poland and all over the world mean that with our cheeks flushed we accept briefs concerning any brand or company. We analyze the reasons for successes or failures, we recommend evaluations, indicate routes to market and success. Our work is based on a perfect understanding of the category from the side of the patient, physician or pharmacist. We use modern analytical and creative methods. We welcome you with every product, new/mature big/small - we will find the right solution for it.

Trade marketing

The most developing area on the pharmaceutical market. Everyone wants to know how to effectively use distribution channel, analyze it and find effective mechanisms that have impact on it. This has been our job for years. We answer the question what to do and indicate the method - how! Trade marketing is carried based on the created by our company model DCRM&P (Distribution, Price, Recommendation, Merchandising and Promotion). We point out which areas are the most important for your product/business and what precisely should be done in them.

Team

We are a group of experts - our passion is the pharmaceutical market. After reviewing the project, we dedicate it to those with the highest competence in the subject. We commonly reach for people specializing in a particular field/therapeutic category, using our database of collaborators formed over many years of conducting projects: marketing and sales specialists, as well as pharmacists and doctors.



Artur Schab

managing director
+48 608 269 445
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Tomasz Barałkiewicz

consultant/trainer
+48 600 270 333
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Close description An independent expert and consultant in the area of sales and marketing on pharmaceutical market. For the last 12 years Artur has been associated with the pharmaceutical industry and has gone through many positions in the organizational structure from the Sales Representative to the Director of Sales and Distribution in the largest pharmaceutical company in Poland. For 6 years he was working for the L'Oreal Company where he participated from the beginning in the building of a successful brand - Vichy by introducing it to pharmacies, and by convincing pharmacists to a good exposure and professional advice of the brand. Being the boss of trade marketing Artur was responsible for promotional activities in pharmacies as well and sales policy and animation of the best customers affiliated in Vichy Partner Club. At U.S. Pharmacia, Artur was a leader on OTC market, where he created the department of Trade Marketing and launched a pro-consumer orientation activities at the point of sale. He implemented a number of initiatives operating to this day such as the journal for pharmacists, educational programs for pharmacists, commercial programs etc. Recently Artur served as Director of Sales and Distribution at Polpharma where he was responsible both for sales of OTC as well RX medications. Artur systematized trade-promotional policy structured around four areas: Distribution, Price, Recommendation and Merchandising (DCRM) thus bringing about the optimization of a number of promotional investments. He successfully introduced a variety of new products and promotional programs for individual and networking pharmacies, and for wholesalers, both on the pharmaceutical as well as on mass market.
Close description Tomasz has completed tens of consulting projects and hundreds of training courses on the pharmaceutical market. He graduated in Business and Marketing from the University of Economics in Poznań, where he currently lectures at postgraduate studies. Tomasz's adventure with the market began with distribution channels - pharmacies and pharmacy chains. For many years, in a growing market, he provided expert knowledge and supported the modernization of pharmacies and implemented innovative marketing activities. The customers, to whom he advised, are effectively expanding and gaining competitive advantage. Tomasz had the pleasure of directing the Department of Trade Marketing at U.S. Pharmacia, which was the inspiration for the use of his skills by the producers. After years of working on support for such brands as Ibuprom, Apap or Gripex, he decided to expand the horizons and became the director of the Warsaw branch of international advertising agency Tequila. Working for the largest brands on the market: Lipton, Algida, Knorr, Plus GSM, Atlas and many others, helped him to look more widely on marketing or sales, and deliver projects based on the most modern know-how. Five years ago, along with a group of experts Tomasz founded the company Pharmaceutical Consulting, where he passionately supports numerous pharmaceutical companies and pharmacies in marketing and sales. Traces of his work can be found on dozens of products and in hundreds of pharmacies.

Dariusz Chrzanowski

attorney at law
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Anita Baczyńska

office manager
+48 696 492 363
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Magadalena Ciepielowska

project manager/trainer
+48 785 363 910
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Maciej Lempaszak

project manager/trainer
+48 693 725 252
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Marek Reimann

project manager/trainer
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Maciej Grochulski

consultant/trainer
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Marta Kopczyk

consultant/trainer
+48 516 165 976
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Joanna Olewińska

trainer
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Close description A business trainer and coach, with over 20 years of experience in the area of sales and negotiation. In the course of her career she was involved with the FMCG industry as a sales representative working for the American company, Mars/Masterfoods. Next 13 years she devoted to pharmaceutical and healthcare industry, where as a senior sales representative, and later as a sales manager, she worked for such companies as Teva, Polpharma and finally Mylan. As a regional sales manager she was responsible for promoting products among medical specialists, supervising negotiations with pharmacy chains, sales trainings, product trainings and coaching of the sales teams. She spent over 500 days on coaching sessions, performing on the job training, and proposed several ideas concerning collaboration between sales and marketing departments, which were later introduced. Mrs. Olewińska earned a degree in marketing and management at Nicolaus Copernicus University in Toruń and graduated from postgraduate program in business psychology for managers at Kozminski University in Warsaw.

Thank you for your confidence and the possibility of adding our expertise to the growth of your business!

Pharmaceutica sp. z o.o.
ul.Świętojańska 4/6 lok.3
00-288 Warszawa
NIP: 5252542134
biuro@pharmaceutica.pl
Tel. +48 608 269 445
Tel. +48 600 270 333
PFR